About Us

"W e prefer not to have a website: we want to remain a place to be discovered." Speaking is Sileno Cheloni, Master Perfumer at Aquaflor Firenze, to the Italian magazine Io Donna about the purpose of opening a space for all who want to encounter the quality and uniqueness of Aquaflor and his perfume creations. However the necessity to ensure their clients the possibility to relive the experience by returning to purchase a fragrance, either for the home or a custom tailored perfume created for them by blending essences that unveil the soul, is found exclusively here.

The aim is also to invite new interest to this charming and seductive experience by accompanying new clients on an authentic sensory journey. Florence Parfum is the only online store that sells the Aquaflor brand and can market it’s full line of products.